Ask any advertising person that you know if they have heard of, or read, The Cluetrain Manifesto and most of them will shake their heads with an emphatic no, which is a shame because within this book lies the clue to their demise. Whilst the book is written with the Web in mind, most of what […]
Category: Online Advertising
How Online Advertising Companies Help Their Customers
Online Advertising Companies enable internet based business. Without advertising, whether conventional or online there would be nowhere near the level of sales activity that there is today. We would have to rely on word of mouth, and even if you employed an army of sales people going around to get your business or product known, they […]
Radio Advertising Costs – What to Budget
“How much should I spend on radio advertising?” “How do I know I am getting the best radio advertising rates?” “What radio stations should I advertise on?” “What are good and bad radio advertising prices?” “How many spots should I air on a radio station?” Every day at Radio Lounge, we hear radio advertising questions such […]